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If you've already taken an expensive seminar on starting a staging business, don't read this. It will break your heart. Barbara Jennings, bestselling author of 18 books and national trainer since 2002, offers a comprehensively detailed guide on how to earn excellent income in a home-based staging business, now a textbook at two Florida universities.
Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers through the maze of starting and growing a lucrative business, covering virtually everything needed to succeed, avoid pitfalls and grow quickly.
This large format, exhaustive manual teaches essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, it is loaded with numerous check lists, a wide variety of forms, specific how-to details and much more, and has helped launch over 35,000 staging careers globally.
IN THIS EDITION: Access to a 50-page downloadable PDF with full color before and after pictures of 36 staged rooms (plus notations) AND 40 colorful staging tricks used by professionals to sizzle homes (note: images in book are black and white). Additional resources are mentioned as well. Written in a personable, conversational style, these insights are a must-read for those serious about a staging business (or just exploring). No degree or prior experience needed. Certification courses in home staging and interior re-design are also available from her website.
The manual includes practical discussions and tips, such as:
��������� the top mistakes and common problems sellers make
��������� what stagers must do and understand
��������� how to identify a home's assets and faults
��������� how to interview and bond with realtors
��������� how to interview and bond with sellers
* the five ingredients for a successful staging service
��������� professional image, attitudes and ethics needed
��������� how to do consultations, submit bids, make presentations
��������� how to set up the business, licenses to get and so forth
��������� how to legally protect the entity, as well as one's family
��������� how to get clients and referrals from multiple sources
��������� how to profit from consultations and offer full staging services
��������� how to promote, maintain and sustain the business indefinitely
��������� how to price services with confidence and ease
��������� how to protect, organize and prioritize
��������� 107 questions to ask agents and homeowners to help quote services
��������� detailed pricing guidelines for furnished and empty houses
��������� extensive list of staging tools needed for actual projects
��������� extensive cleaning and painting guidelines
��������� a 29-page detailed checklist to make consultations quick and easy
��������� list of over 300 possible business names
��������� detailed information on custom visual aids, promotional and management tools, plus dual certification courses
��������� 15 handy reproducible forms ready to go
��������� multiple checklists and handout examples for value added services
- Sales Rank: #81325 in Books
- Brand: Brand: Ahava Press
- Published on: 2013-08
- Released on: 2015-05-17
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x .54" w x 8.27" l, 1.30 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
Business collections catering to real estate readers or those seeking careers in home staging will find HOME STAGING FOR PROFIT a unique, important and specific acquisition. Begin in 7 days or less, work from home, and build up a six-figure business with a guide based on the author's years of work. From furniture rental and business record-keeping to check-lists for sellers and enhancement design tips, this manual is a unique 'must' for any library catering to either re-career readers or those seeking tips on home staging. --Midwest Book Review
From the Author
My goal in writing this guide was to help anyone learn in the comfort and privacy of their home how to start and grow a successful staging business - and to do so without having to take an expensive, time consuming seminar. It has been a work in progress. I'm delighted that so many peole, from every background and experience level conceivable, have found the guidance to be helpful, practical and easy to understand. It is very gratifying to know that I have had a small part in helping so many women achieve their goals and dreams and become as independent as they choose to be.
From the Back Cover
Home staging is growing by leaps and bounds, in spite of and because of a tough economy, and is the perfectly suited business opportunity for anyone who loves decorating, loves organization, craves independence and enjoys working with people.
Jennings leaves no stone unturned as she peels back the layers of this exciting, fast-growing industry so that anyone can learn how to become a professional home stager - regardless of their age, background, resources, experience or knowledge.
Most helpful customer reviews
52 of 55 people found the following review helpful.
A must for home stagers
By Giselle B
I'm switching careers and have decided to try the home staging business. After reading about the author and her experience, I ordered this book and I'm glad I did. It provides the exact information I was seeking. It's informative and written in an extremely easy style to follow. Although some of the information is obvious/basic - (decluttering) - it is important enough it probably should be emphasized. The author even provides a list of potential names for your new business. She also includes a question and answer section in which she provides good guidelines for potential situations. I purchased another book at the same time I ordered this one and there is no comparison. I would definitely recommend this book.
25 of 25 people found the following review helpful.
A MUST have Reference for Home Stagers
By designerchic
As an interior designer, I was looking to expand my business into the home staging arena, but wasn't really interested in spending thousands of dollars on one of those 3-day courses. After reading many reviews, I decided to purchase this book and I am so glad that I did! I think the author provides an in-depth guide about home staging as well as steering you in the right direction to operate your own home staging business. I found her book to be very informative and thought she provided great tips and examples. I would highly recommend this to anyone who is interested in running their own home staging business. Also, I would recommend her other book, Rearrange It! - How to Start and Grow a Profitable Home-Based Redesign Business - In my opinion, I think you would need both these skills to successfuly run either business.
30 of 33 people found the following review helpful.
A Brilliant Read and Learning Source
By Jillian Luke
This book is remarkable. This is an extensive course in house staging. It covers every facet of the business and industry.As I am from Australia I was unsure of the relevance to my situation but can state that this is suited for any one thinking of getting into the staging industry anywhere in the world. The book misses nothing. In addition to teaching Home Staging it also teaches business techniques, marketing, interior decorating, buyer psychology, seller psychology. With plenty of photo examples, business forms and question and answer examples this was the best read on this subject I have come across. The author addresses every possible situation and the training is written as if she was in the room giving you one to one training. As there are no means of doing any kind of courses covering this industry in Australia, I was lucky to find this book and training and believe I have saved myself a lot of money in doing so. This is far more thorough than any of the interior design courses I have done. This book is straight to the point with many hints and ideas from the author. It is well written and is easily understood by any reader.
A brilliant training source
Jill Luke
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